My specialties include (but are not limited to):
BRAND STRATEGY
• Brand identity, ethos, and mission
• Strategic insights and positioning
• Competitive analysis
• Taglines
STYLE GUIDES
• Tone of voice and personality
• Style and terminology
PRODUCT COPY
• Product naming
• Product descriptions
• Product packaging
DIGITAL COPY
• Web copy
• Marketing emails
• Content Patterns (headlines, CTA’s, etc.)
• Social copy
EDITORIAL CONTENT
• Content formats
• Content planning and development
CORPORATE COMMUNICATIONS
• Marketing materials
• Press releases
• Executive bios
